Quality: the name and fake of it.

Walk into any space any where in any part of the demography you live, hoarding after hoarding will greet you with a promise of quality in everything that can be sold. From tea to TV, everything. For the Indian market, the concepts of marketing are more Desi than what Kotler or for that matter any other marketing Guru can design and frame theories which the future managers can be fed with.

Every time a seller claims with confidence that the product is branded, he tries not only to push a product which is unheard of , he sells it to a costumer who unwillingly accepts the facts stated that its branded. Now who would challenge the facts stated? Who would whip out the so called encyclopedia from the pocket to google the brand name or for that matter the date of its establishment which they, with guts and glory,have been reflecting it to be of 19th century! Most important, who would want to be the butt of all those jokes and sarcasm which the seller would offer in return for all that smartness displayed?  Not us for sure.  

While there exists a very limited number of us who vouch for brands which are brands, there is a sizeable number which wants a brand, does not matter if it is a brand or not in the international markets! If the seller has said that its branded even if its sold on a dusty street with stink of a clogged underground drain and a pile of garbage at a stone's throw where the canines and the swines and the bovines alike search for their share of luck, it has to be genuine. It has to be of a quality! That is what the unorganised market has been doing- slicing off the profits from those who slog their brains off in the office, strategically set the targets for their sales force, pay millions to stars who seldom use the product they push and then, end up being a dummy product in the hands of those local manufacturers who callously glue the brand to their products which do not even confirm to the standards set. 

So what? 

Does it anyway matter? 

All that matters is  the fulfilment of the need at a price which the customer is ready to pay - the lowest for the best in brand. Teach and preach consumer awareness but when in the market, think about quality just by the assurance from the seller.